选择合适的访问 URL 和显示 URL：访问 URL的选择应根据创意和关键词不同而不同，为保证推广效果，建议将网民直接带至包含推广结果中所提供信息的网页。对于显示 URL，一般情况下，建议直接使用完整的域名（如 www.baidu.com），在增强网民信任感的同时，也便于网民的记忆，加深对您网站的印象。也可以尝试调整显示 URL的表现形式，如首字母大写等，来吸引网民的关注。
Select the appropriate access URL and display URL: the choice of access URL should be different according to different ideas and keywords. In order to ensure the promotion effect, it is recommended to bring netizens directly to the web page containing the information provided in the promotion results. For display URL, it is generally recommended to directly use the complete domain name (such as www.baidu. Com), which can not only enhance the trust of netizens, but also facilitate the memory of netizens and deepen the impression of your website. You can also try to adjust the display URL form, such as initial capitalization, to attract the attention of netizens.